FAKE ID CAMPAIGN

Alcoholic Beverage Control Division (ABCD) is Pleased to Announce the Fake ID Campaign

Montana’s Alcoholic Beverage Control Division (ABCD) is a member of the National Alcohol Beverage Control Association (NABCA) and received an alcohol education award from this organization. NABCA’s mission is to support member jurisdictions in their efforts to protect public health and safety and ensure responsible and efficient systems for beverage alcohol distribution and sales.

Billboards

ABCD has launched their Fake ID campaign on November 11, 2024, and will run through February 11, 2025. Eleven billboards (featuring two designs) in high-traffic areas across parts of Montana illustrate the potential consequences of using a Fake ID to purchase alcohol.

Billboard Locations

  • Box Elder, US 87-mile marker 95.50, facing north.
  • Havre, US 2-mile marker 379, facing west.
  • Livingston, I-90–mile marker 337, facing east.
  • Helena, US 12-mile marker 47, facing east.
  • Helena, US 12-mile marker 41, facing west.
  • Great Falls, US 87-mile marker 4.7, facing south.
  • Glendive, State Route 16, facing south.
  • Lodge Grass, I-90-mile marker 525, facing west.
  • Malta, US –mile marker 473, facing west.
  • Ramsay, I-15-mile marker 120, facing south.
  • Helena (Digital) 5505 N. Montana Ave, facing north.
Billboard with cartoon ID and the word 'Fake' in red letters. It reads: 'Fake IDs: Bad for Montana, bad for you!'

Billboard featuring teens thinking about the consequence of fake IDs. It reads: 'Say No to Fake IDs.'

Radio PSAs

Four public service ads (PSAs) will run on over 200 AM and FM radio stations throughout Montana.  These PSAs will also highlight the potential consequences of using a Fake ID to purchase alcohol from the perspectives of the underage users, alcoholic beverage license holders, and parents.

Bar Owner PSA

Transcript

Speaker 1: A lot of these kids look like they could be 21, so we have to be extra careful. We can't risk our servers getting fined or losing our license. Our staff are trained to spot fakes and if anything looks fishy, we will ask for a second form of I.D.. A lot of them look good, but you can't fool with trained, professional fake.

Speaker 2: It's not fun. You will get caught and the police will be called. Using a fake ID is trouble waiting to happen. Don't do it. Alcohol responsibility matters. Brought to you by Alcoholic Beverage Control Division and this station.

Young Adult PSA I

Transcript

Speaker 1: I mean, yeah, at first it was kind of like a spy movie ordering a fake ID online so I could be older, cooler, more grown up or something. Drinking in bars, getting into clubs. But let me tell you, there was nothing cool about getting busted. It really messed me up in school and sports. Getting into college. Believe me, fake is not fun.

Speaker 2: Using a fake ID is trouble waiting to happen. Don't do it. Alcohol responsibility matters. Brought to you by Alcoholic Beverage Control Division and this station.

Parent/Guardian PSA

Transcript

Speaker 1: Look, I know what it's like to be underage and the kind of pressure you're under to drink. I've been there. But using a fake ID crosses a line that could have serious consequences for years to come — college admissions, future employment, and who knows what else. Sure, you want to have fun, but fake is not fun when you're in front of a judge.

Speaker 2: Using a fake ID is trouble waiting to happen. Don't do it. Alcohol responsibility matters. Brought to you by the Alcoholic Beverage Control Division and this station.

Young Adult PSA II

Transcript

Speaker 1: Everyone told me I had to get a fake ID if I wanted to have fun. So I did, and it was fun for a while. Getting into dance clubs, drinking, feeling like a grown-up. But then I got caught and that was definitely not fun. I remember calling my parents from the police station. Worst moment of my life. I'm only now getting it back together.

Speaker 2: Fake is not fun. Using a fake ID is trouble waiting to happen. Don't do it. Alcohol responsibility matters. Brought to you by Alcoholic Beverage Control Division and this station.

Resources

Image of a fake drivers license

Fake ID Tool Kit - One Per Licensee

Fake IDs, bad for Montana, bad for you

The Art of The Interview

Learn to Spot Fake IDs with “The Art of the Interview”